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BTS Hotteok Oreo Cookies
$5.99
- The Oreo wafers are purple, which is BTS’s signature color associated with their fandom, ARMY. The phrase “I purple you” became symbolic of trust and love between BTS and fans.
- The cookie flavor is inspired by hotteok, a popular Korean street snack — a warm pancake filled with brown sugar syrup. BTS said it reminded them of home and childhood memories.
- The Oreo wafers are purple, which is BTS’s signature color associated with their fandom, ARMY. The phrase “I purple you” became symbolic of trust and love between BTS and fans.
- The collaboration celebrates BTS’s 13th anniversary, so the cookies include 13 unique embossed designs featuring member names, BTS symbols, and hidden fan messages.
- The packaging and campaign were designed to reflect South Korean street market culture, tying the snack to Korean identity rather than making it just a celebrity-branded product
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